Privacy Policy
How we collect, use and protect your information
Last updated: June 1, 2025 · Effective date: January 1, 2024
Summary: TechPickr collects basic analytics data and uses Google AdSense cookies to show relevant ads. We do not sell your personal data. You can opt out of personalized ads at any time.
Table of Contents
1. Information We Collect
Information you provide directly
When you subscribe to our newsletter or contact us, we collect:
- Email address
- Name (optional)
- Message content
Information collected automatically
When you visit TechPickr, we automatically collect:
- IP address and approximate location (country/city level)
- Browser type and version
- Device type (desktop, mobile, tablet)
- Pages visited and time spent on each page
- Referring website (how you found us)
- Search terms used on our site
2. How We Use Your Information
We use the information we collect to:
- Improve our website content and user experience
- Send newsletter subscribers deal alerts and new reviews (only if subscribed)
- Respond to contact form enquiries
- Analyse traffic and popular content via Google Analytics
- Display relevant advertisements via Google AdSense
- Detect and prevent fraud or abuse
We do not sell, rent, or trade your personal information to third parties.
3. Cookies and Tracking
TechPickr uses cookies — small text files stored on your device — for the following purposes:
Essential cookies
Required for the website to function properly. These cannot be disabled.
Analytics cookies (Google Analytics)
We use Google Analytics to understand how visitors use our site. These cookies collect anonymous data about page views, session duration, and traffic sources. You can opt out using the Google Analytics Opt-out Browser Add-on.
Advertising cookies (Google AdSense)
Google AdSense places cookies to serve personalized ads based on your interests and browsing history. See Section 4 for more details.
You can manage or disable cookies through your browser settings at any time. Note that disabling cookies may affect some website functionality.
4. Google AdSense
TechPickr uses Google AdSense to display advertisements. Google uses cookies (including the DoubleClick cookie) to serve ads based on your prior visits to our site and other websites.
Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet.
You may opt out of personalized advertising by:
- Visiting Google Ads Settings
- Visiting aboutads.info
- Using the Google Analytics Opt-out Add-on
For more information on how Google uses data, visit Google’s Privacy & Terms.
5. Amazon Associates
TechPickr participates in the Amazon Services LLC Associates Program. When you click Amazon affiliate links on our site, Amazon may place cookies on your browser to track purchases and calculate our commission.
Amazon’s privacy practices are governed by Amazon’s Privacy Notice. TechPickr does not receive any personal information about you from Amazon as a result of these affiliate links.
6. Third-Party Links
Our website contains links to third-party websites (including Amazon product pages, manufacturer sites, and other retailers). Once you leave TechPickr, we are not responsible for the privacy practices of those sites. We encourage you to read the privacy policy of every site you visit.
7. Data Retention
We retain your data only as long as necessary:
- Newsletter subscriber emails — until you unsubscribe
- Contact form submissions — up to 2 years
- Analytics data — 26 months (Google Analytics default)
- Server logs — up to 90 days
8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access — request a copy of the data we hold about you
- Correction — request that we correct inaccurate data
- Deletion — request that we delete your data
- Opt-out — unsubscribe from our newsletter at any time
- Portability — request your data in a portable format
To exercise any of these rights, please contact us.
9. Children’s Privacy
TechPickr is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of TechPickr after changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
- Email: privacy@techpickr.com
- Contact form: Contact page